In September 2020, the Communications Authority (CA) in Hong Kong announced its revised advertising codes which relax the restrictions on advertisements of real properties on television and radio and those on the insertion of advertising material in sports events TV programmes. The CA also decided to extend the permitted broadcast hours for mature categories TV programmes.
A one-month public consultation was conducted by the CA back in June 2020 to collect views from the general public and the broadcasting industry/licensees regarding the proposed relaxation of the measures. Based on the outcome of the consultation, the CA announced the following changes:
All in all, these revised policies should provide the TV and radio licensees with more flexibility in advertising contents and scheduling programmes. These revised policies also reflect the CA's continued willingness to modernise its TV and radio advertising regimes (e.g. see our previous article on: Hong Kong relaxes regulations on product placement).
Authored by Eugene Low and Catharine Lau
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