If you want to make sure that your brand benefits from influencer marketing, planning is key. Influencer marketing can be tricky – although we have a great number of influencers, the legal frameworks of many countries do not yet clearly acknowledge the existence of influencer marketing.
If you want to make sure that your brand benefits from influencer marketing, planning is key. Influencer marketing can be tricky – although we have a great number of influencers, the legal frameworks of many countries do not yet clearly acknowledge the existence of influencer marketing. The situation is changing right now, with courts and regulatory authorities in a number of jurisdictions taking action or undertaking reviews or investigations, and this is expected to continue. Here are some tips on what to include in your contract with influencers to make sure your advertising campaign is legal and that your influencer stays on track and delivers the right message.
Finally, remember to ensure that the agreement contains a copyright cause giving you the right to use the influencer’s content in the future.
Authored by: Ewa Kacperek, Aleksandra Kuc-Makulska.
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