This Practice Note is aimed primarily at brands wishing to engage with influencers (or other talent) for particular social marketing campaigns and advertising promotions in China. It covers:
• Influencer endorsement • Disclosure requirements • Types of breaches and sanctions • Regulations, codes and guidelines and key information relating to influencers • Oversight of influencer endorsement activities • Ownership of the rights to sponsored content created by influencers • Responses to inaccurate brand messaging, rogue behaviour and mistakes • Key provisions found in influencer agreements
This note was prepared for Lexis PSL.
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