Dealing with social media influencers in China

This Practice Note is aimed primarily at brands wishing to engage with influencers (or other talent) for particular social marketing campaigns and advertising promotions in China. It covers:

•  Influencer endorsement
•  Disclosure requirements
•  Types of breaches and sanctions
•  Regulations, codes and guidelines and key information relating to influencers
•  Oversight of influencer endorsement activities
•  Ownership of the rights to sponsored content created by influencers
•  Responses to inaccurate brand messaging, rogue behaviour and mistakes
•  Key provisions found in influencer agreements

This note was prepared for Lexis PSL.

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