Consumers turn to social media to learn more about the latest trends and hot new products. As a result, social media platforms have become the place for consumer-facing companies to promote their products and services. And now, companies are turning less to A-listers to sponsor their products and services and more to a new type of social media influencer: the micro-influencer, a person with access to a particular target audience.
Companies can take advantage of the many benefits of social media influencers, and particularly micro-influencers, without running afoul of the myriad advertising and promotional regulations and requirements for their products.
In this guide, we offer a list of best practices on how to achieve compliance while working with social media influencers to promote your products or services online.
Authored by Julia Matheson and Katherine Bastian
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