No Deal Brexit: 5 key changes to your EU trade marks to look out for on 1 Jan 2021

We are creeping ever closer to the end of the Brexit Transition Period, which expires on 31 December 2020. After this point, whether the UK leaves with a deal or not, EUTMs will cease to have effect in the UK. Current political developments indicate that the UK and EU may not be able to reach a new trade agreement before the expiry of the Transition Period, which means that the UK's future relationship with the EU will be on WTO terms.

What this means from a trade mark perspective is that EUTM holders need to start preparing their trade mark portfolios now in anticipation of a worst-case "No Deal" scenario. In this article we set out five key changes to look out for and provide you with an opportunity to hear more from our experts.

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