Second modified CCPA draft regulations released—comments due March 27

These modifications update the initial draft regulations published on October 11, 2019 as well as the first set of modified draft regulations published on February 10, 2020 (as we previously covered here and here). The second set of modifications contain a small number of impactful changes, which we summarize below.

 

The CA AG will accept public comments on this second set of modified draft CCPA regulations until Friday, March 27, 2020 at 5 pm PDT.

Below is a summary of key changes:

 

Definitions

  • Revised the definition of “financial incentive” to mean a program, benefit, or other offering, including payments to consumers, “related to the collection, retention, or sale” of personal information (the previous definition covered programs, benefits, or other offerings “as compensation for the disclosure, deletion, or sale” of personal information).

Guidance Regarding the Interpretation of CCPA Definitions

  • Eliminated entirely the guidance regarding how to interpret “personal information.”

Notice at Collection of Personal Information

  • Exempted a business that does not collect personal information directly from a consumer from the obligation to provide notice at collection if the business does not sell the consumer’s personal information.
  • Clarified that a business collecting employment-related information does not need to provide a link to the business’s privacy policy in the notice at collection.

Notice of Right to Opt-Out of Sale of Personal Information

  • Eliminated the uniform logo for the sale opt-out.

Responding to Requests to Know and Requests to Delete

  • Added a requirement for businesses that are withholding certain types of sensitive information when fulfilling a request to know specific pieces of personal information (e.g., SSNs, government IDs, financial account numbers, etc.) to inform the consumer with sufficient particularity that it has collected the type of information being withheld.

Service Providers

  • Clarified that a service provider can collect information “about a consumer” on behalf of another business, even if that information is not collected directly from the consumer.
  • Revised two of the exceptions to the prohibition on a service provider from retaining, using, and disclosing personal information obtained in the course of providing services:
    • A service provider may “process or maintain personal information on behalf of the business that provided the personal information, or that directed the service provider to collect the personal information, and in compliance with the written contract for services required by the CCPA.”
    • A service provider may use personal information for internal use to build or improve services, provided the use does not involve building or modifying profiles “to use in providing services to another business” or for “correcting” or augmenting data acquired from another source.

Requests to Opt-Out

  • Removed the requirement that privacy controls (such as a browser plugin or privacy setting) require that a consumer affirmatively select their choice to opt-out and not be designed with any pre-selected settings.

Calculating the Value of Consumer Data

  • Clarified that when calculating the value of consumer data, a business may consider the value to the business of the data of all natural persons in the United States, not just consumers (the previous draft permitted a business to consider the “value of the data of all natural persons”).

Redline and clean versions of the second set of modified draft regulations, along with the CA AG’s Notice of Second Set of Modifications and previous versions of the draft regulations are available on the CA AG’s CCPA Website.

 

 

Authored by Mark Brennan, Timothy Tobin, Bret Cohen, Scott Loughlin, Melissa Bianchi, Britanie Hall, Roshni Patel, Arielle Brown, Ryan Woo, Aaron Lariviere, Filippo Raso, Julian Flamant, Jonathan Hirsch and Sophie Baum
Contacts
Melissa Bianchi
Partner
Washington, D.C.
Mark Brennan
Partner
Washington, D.C.
Bret Cohen
Partner
Washington, D.C.
Scott Loughlin
Partner
Washington, D.C.
Tim Tobin
Partner
Washington, D.C.
Roshni Patel
Senior Associate
Washington, D.C.
Arielle Brown
Senior Associate
Denver
Sophie Baum
Associate
Washington D.C.
Aaron Lariviere
Associate
Washington, D.C.
Jonathan Hirsch
Associate
Washington, D.C.
Ryan Woo
Associate
Washington, D.C.
Julian Flamant
Associate
Washington, D.C.
Filippo Raso
Associate
Washington, D.C.

 

This website is operated by Hogan Lovells Solutions Limited, whose registered office is at 21 Holborn Viaduct, London, United Kingdom, EC1A 2DY. Hogan Lovells Solutions Limited is a wholly-owned subsidiary of Hogan Lovells International LLP but is not itself a law firm. For further details of Hogan Lovells Solutions Limited and the international legal practice that comprises Hogan Lovells International LLP, Hogan Lovells US LLP and their affiliated businesses ("Hogan Lovells"), please see our Legal Notices page. © 2020 Hogan Lovells.

Attorney advertising. Prior results do not guarantee a similar outcome.