Spring fever at the IP Lounge 3.0 on influencer marketing

On 11 April 2019 our Düsseldorf office hosted its third IP Lounge. The IP Lounge is an event planned and hosted by our younger associates and particularly addresses “Young Professionals” to provide a time and place to get to know each other and exchange ideas

This time, the hot-topic “Influencer-Marketing” was discussed. Dr. Ricarda Braun, Kerstin Jonen and Dr. Martin Adrian Koch provided a very interesting insight into the backgrounds of influencer-marketing, the legal provisions discussed in this regard and the German, currently quite inconsistent case law. Furthermore, Kevin Tewe from the Artist Management Agency TEWE MEDIA GmbH and Helena Wöscher from Springlane gave interesting insights into their everyday work for and with influencers. Last but not least, Nico Kuhlmann, Lea Prehn, Anja Pecher and Lisa Harz presented their Influencer App which they developed in the course of the Hogan Lovells Legal Tech Hackathon (watch the highlights from the 2018 Hackathon here).

The evening ended with a flying buffet and interesting conversations while enjoying the great view from the Hogan Lovells Sky Office over Düsseldorf.


Authored by Dr. Ricarda Braun, Kerstin Jonen and Martin Koch

Last month, we launched a guide outlining a list of best practices on how to achieve compliance while working with social media influencers to promote your products and services online.
You can download the guide here
Martin Koch


© 2019 Hogan Lovells. All rights reserved. "Hogan Lovells" or the “firm” refers to the international legal practice that comprises Hogan Lovells International LLP,Hogan Lovells US LLP and their affiliated businesses, each of which is a separate legal entity. Attorney advertising. Prior results do not guarantee a similar outcome.